HomeNewsBig Brothers Big Sisters Receives Significant Gift from AIR MILES

Big Brothers Big Sisters Receives Significant Gift from AIR MILES

Big Brothers Big Sisters of Canada was one of the lead children's charities selected for the AIR MILES® 'Better Bonus Event', which gave Canadians the opportunity to support children's causes through their everyday shopping.

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The AIR MILES® Reward Program teamed up in the fall with its Partners – some of Canada's most trusted and beloved brands – to launch a new initiative that celebrates and gives back to children's causes. Big Brothers Big Sisters of Canada was one of the lead children's charities selected for the AIR MILES® 'Better Bonus Event', which gave Canadians the opportunity to support children's causes through their everyday shopping.

Big Brothers Big Sisters of Canada is thrilled to be receiving a donation of more than $530,000 from AIR MILES. This represents the single largest annual corporate donation that any part of Big Brothers Big Sisters has ever received. The donation supports our work across the country and allows each of the 114 local Big Brothers Big Sisters agencies the opportunity to benefit, impacting youth across Canada.

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Photo:(left to right) Rachel MacQueen, Vice President, Marketing, AIR MILES Reward Program; Blair Cameron, Senior Vice President, Client Services & Analytics, AIR MILES Reward Program; Joel Porter, National Vice President of Development, Big Brothers Big Sisters of Canada; Cathy Denyer, President and CEO, Big Brothers Big Sisters of Toronto; Garner Beckett, Director of Development, Big Brothers Big Sisters of Canada; Bryan Pearson, President and CEO, LoyaltyOne, Co. (CNW Group/Big Brothers Big Sisters of Canada)"

"Big Brothers Big Sisters relies heavily on the support and generosity of individuals and companies in Canada. The Air Miles Better Bonus Event is a perfect example of a company that has truly leveraged its strengths by uniting their stakeholders and customers under one cause; children. This donation will have a significant positive impact on Big Brothers Big Sisters work and youth mentoring in Canada." comments Peter Coleridge, President and CEO of Big Brothers Big Sisters of Canada. 

"Big Brothers Big Sisters of Canada is an organization that benefits so many lives across the country; we are proud that our Collectors and Partners were so passionate about supporting the good work they do in the community," says Rachel MacQueen, Vice President, Marketing, AIR MILES Reward Program. "We hope this donation goes a long way in furthering the development of youth from coast-to-coast.

The positive impact of mentoring for young Canadians is undeniable; imparting youth with self-confidence, a sense of belonging, positive health and well-being. Mentored youth thrive by establishing the foundation for healthy emotional and social development as they progress from childhood to adulthood. Additionally, youth who have had mentors are more likely to give back to others and their communities. 

We are thankful to AIR MILES, their Partners, and Canadian shoppers who supported all the children's causes involved, through the Better Bonus Event. Big Brothers Big Sisters mentors young people in over 1,100 Canadian communities. This gift means more Canadian youth will have the opportunity to reach their full potential.

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